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Showing posts from October, 2021

Mcdonalds say Hello to Self-Serving Kiosks

Since its launch in 1955, McDonald's has been continuously transforming and innovating. From its attempt to win over customers in different countries with its menus to implementing Self-Serving Kiosks across various branches worldwide, McDonald's is moving at a fast pace. But why Self-serving kiosks ? Is this the right marketing strategy for a big giant like McDonald's? We'll tell you the reason and benefits of this shift. Consumer Preference and Cost-Efficiency are the two main factors behind this.  Consumer Preference - As per research, millennials prefer automated services over traditional ones. According to them, using a self-serving kiosk or mobile device for service is much more convenient and efficient.  Cost efficiency -Buying technology is a one-time investment. It does not demand any salary or leave. While it may take a while for the new technology to catch on, using kiosks could help fast-food chains to minimize their labor costs. We are not sure that we wi

Halloween 2021 : Prepare your Store for the Spookiness!!

  Halloween is almost here, and we cannot be more excited!!.  It marks the very beginning of the holiday season and puts everyone in the festive spirit. So are you ready to use this festival as an opportunity to boost your sale? If yes! Then you're at the right place.  We've prepared a  last-minute self-evaluation checklist to see if your store is ready for Halloween.  Decoration The best part of Halloween is the scary pumpkins, lights, trick-or-treat, and the funny costumes. Customers love purchasing holiday-themed goods. So, Go a little crazy and put some bats and spiders all over your store. Decorating your store according to the theme also provides an emotional connection to the festival.  Staff Training  Training your staff well to handle the holiday rush is very important. Being stressed during this time is natural. But make sure that everyone has a smile on their face, and greet customers happily. It's the festive season after all! The shift allocation and break timi