Mcdonalds say Hello to Self-Serving Kiosks

Since its launch in 1955, McDonald's has been continuously transforming and innovating. From its attempt to win over customers in different countries with its menus to implementing Self-Serving Kiosks across various branches worldwide, McDonald's is moving at a fast pace.

But why Self-serving kiosks? Is this the right marketing strategy for a big giant like McDonald's? We'll tell you the reason and benefits of this shift.

Consumer Preference and Cost-Efficiency are the two main factors behind this.

Consumer Preference - As per research, millennials prefer automated services over traditional ones. According to them, using a self-serving kiosk or mobile device for service is much more convenient and efficient.

Cost efficiency -Buying technology is a one-time investment. It does not demand any salary or leave. While it may take a while for the new technology to catch on, using kiosks could help fast-food chains to minimize their labor costs.

We are not sure that we will ever move to a completely automated customer service model. There will always be a requirement for the human touch when interacting with customers. However, rising automation is the way of the future.

What are your thoughts on it?

Comments

How Customer Queuing Systems are Enhancing the Retail Experience?

As retail businesses continue to evolve, there is an increasing focus on enhancing the customer experience. One area where this can be achieved is through the implementation of customer queuing systems. By streamlining the waiting process, businesses are able to create a more efficient, stress-free, and ultimately more enjoyable shopping experience for their customers. In this blog, we'll explore how customer queuing systems are enhancing the retail experience. Let's study it in detail. Benefits of Customer Queuing System to Improve Retail Experience Reducing Wait Times One of the most significant benefits of a customer queuing system is the reduction of wait times. Customers don't want to spend their time standing in a long line, which can lead to frustration, dissatisfaction, and even abandoned purchases. With a queuing system in place, customers are given an accurate estimate of their wait time and are able to make better use of their time by browsing or engaging with...

Benefits Of Queue Management System For Clinics - Qwaiting

Patients come to clinics in a hurry to get the examination and treatment done easily and quickly. For which they need to make the appointments and wait for hours to see the doctors. Here, confusion among several departments makes the patients annoyed. Also, not having the knowledge of which counter to go further results in unnecessary delays. Additionally, staff has to manage a huge crowd of patients in a row. Hence, it becomes important to streamline the queues. Here, integrating a queue management system for clinics comes as an ideal solution. The software helps handle the patient flow, reducing wait time, and getting rid of the workload on the staff. Thus, ensuring a better patient experience and staff efficiency. Keep reading the blog to learn how the system is much more beneficial. Top Benefits Of Queue Management System For Healthcare Clinics Easy Appointment Booking It is one of the greatest features of the queue management system for clinics, providing great c...

Why Queue Management Software Is Essential For Retail Business?

In the fast-paced world, customers seek fast and effective products & services, especially within the retail industry, where online shopping has gained significant popularity. Waiting in long queues for products or services is no longer acceptable as time is a valuable aspect. Inefficient queue management not only irritates customers but also creates problems for retail businesses. To tackle this problem, many retailers are adopting or planning to adopt a retail queue management system in their stores. It aims to improve the waiting experience by eliminating physical queue lines. Customers can easily book their appointments and when their turn arrives the system automatically notifies them. Eventually, it reduces waiting times, lower abandonment rates, and increases customer satisfaction. Let's move further to learn more about retail queue management software . Reasons To Integrate The Retail Queue Management System In this segment, we'll understand the importance of integr...

Qwaiting - Queue Management System Software

Search This Blog