Mcdonalds say Hello to Self-Serving Kiosks

Since its launch in 1955, McDonald's has been continuously transforming and innovating. From its attempt to win over customers in different countries with its menus to implementing Self-Serving Kiosks across various branches worldwide, McDonald's is moving at a fast pace.

But why Self-serving kiosks? Is this the right marketing strategy for a big giant like McDonald's? We'll tell you the reason and benefits of this shift.

Consumer Preference and Cost-Efficiency are the two main factors behind this.

Consumer Preference - As per research, millennials prefer automated services over traditional ones. According to them, using a self-serving kiosk or mobile device for service is much more convenient and efficient.

Cost efficiency -Buying technology is a one-time investment. It does not demand any salary or leave. While it may take a while for the new technology to catch on, using kiosks could help fast-food chains to minimize their labor costs.

We are not sure that we will ever move to a completely automated customer service model. There will always be a requirement for the human touch when interacting with customers. However, rising automation is the way of the future.

What are your thoughts on it?

Comments

How Customer Queuing Systems are Enhancing the Retail Experience?

As retail businesses continue to evolve, there is an increasing focus on enhancing the customer experience. One area where this can be achieved is through the implementation of customer queuing systems. By streamlining the waiting process, businesses are able to create a more efficient, stress-free, and ultimately more enjoyable shopping experience for their customers. In this blog, we'll explore how customer queuing systems are enhancing the retail experience. Let's study it in detail. Benefits of Customer Queuing System to Improve Retail Experience Reducing Wait Times One of the most significant benefits of a customer queuing system is the reduction of wait times. Customers don't want to spend their time standing in a long line, which can lead to frustration, dissatisfaction, and even abandoned purchases. With a queuing system in place, customers are given an accurate estimate of their wait time and are able to make better use of their time by browsing or engaging with...

Halloween 2021 : Prepare your Store for the Spookiness!!

Halloween is almost here, and we cannot be more excited!!. It marks the very beginning of the holiday season and puts everyone in the festive spirit. So are you ready to use this festival as an opportunity to boost your sale? If yes! Then you're at the right place. We've prepared a last-minute self-evaluation checklist to see if your store is ready for Halloween. Decoration The best part of Halloween is the scary pumpkins, lights, trick-or-treat, and the funny costumes. Customers love purchasing holiday-themed goods. So, Go a little crazy and put some bats and spiders all over your store. Decorating your store according to the theme also provides an emotional connection to the festival. Staff Training Training your staff well to handle the holiday rush is very important. Being stressed during this time is natural. But make sure that everyone has a smile on their face, and greet customers happily. It's the festive season after all! The shift all...

Clinic Queue Management System: How It Helps To Improve Patient Experience?

From standing in a queue to see the doctors to booking an appointment, waiting is the most unavoidable part of the patient experience. Fortunately, a clinic queue management system can come in handy to prevent such issues and drive satisfaction. Equipped with user-friendly features, the system can improve the patient's visit, from entry to post-service. Ensuring the patient is at the right place at a precise time, greatly increases the efficiency of the clinics. Additionally, it reduces wait times, enabling the patients to track their position in a long queue which consequently prevents frustration. This is why queue management software is very important for the healthcare sector. Below we are covering how the queue management system helps in a better patient experience. Let's read in wide detail! What Is Queue Management System? Such software is designed to manage the patient queue flow and waiting lists in clinics or hospitals. With its versatile feature, the system helps ...

Qwaiting - Queue Management System Software

Search This Blog